In a Town Hall presentation, I noted that innovation is the highest maturity level for an organization. I did not have the time within that presentation to fully explore this and always intended to elaborate further. I have written a brief whitepaper where I unpack innovation and better outline the dynamic that creates it. Ideas in this paper are descriptive of what I intend for IT at the University and may be immediately helpful to how we view our work today. The paper is available at: cio.uconn.edu/wp-content/uploads/sites/1761/2019/12/Innovation-by-Design.pdf